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LOVE BITE x CTT New Year Gift Box 2022

Count to Ten has partnered with LOVE BITE to launch a New Year's gift box in 2022, which is mainly used as a gift for customers. The Chinese tradition of "pairing up" is considered as a symbol of fortune. The designers have adopted this concept into the gift box, with the theme of “福”(fortune) and the lion dance. The pair of lion dance in the red packet design is presented in embossed printing, showing a unique 3D effect; the character "福" is inspired by cloth, using soft curved lines to form the character "福" and signifying continuous good fortune. The black part is UV printed to contrast with the main orange-red color and imitating the glossy texture of ink.  
A Fai Chun with the same design is included in the gift box, which provides a glimpse of the overall design. The gift box contains a set of 12 tea bags selected by LOVE BITE, wishing customers good luck, happiness and peace in the New Year.  

Count to Ten 與 LOVE BITE 合作於2022年推出新年禮盒,禮盒主要作為送贈客戶之用。中國傳統重視「成雙成對」,更被視為是吉祥的象徵。設計師將此概念融入於利是封當中,並以「福」以及醒獅為主題。利是封設計中活潑生動的醒獅以激凸印刷方式呈現,展現出獨特立體感;「福」字以布匹作為靈感,運用柔順曲線線條特徵組成「福」字,並寓意福澤連綿。黑色部分以UV印刷方式展現,與主體橙紅色形成對比外,亦模仿墨汁光澤質感。 

禮盒除利是封外,亦有相同設計之揮春,可一覽整體設計風格;禮盒內一套12包茶包由LOVE BITE挑選,祝福客戶於新年事事順景,喜樂平安。 

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Creative Concept & Ideas | Count to Ten
Art Direction | Count to Ten
Product Design | Count to Ten
Illustration | Count to Ten
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LOVE BITE x CTT New Year Gift Box 2022
Published:

LOVE BITE x CTT New Year Gift Box 2022

Published:

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